It's our approach to brand building whereby we put customers' desires, needs and wants at the core of everything an organization does to drive true connection.
What makes a Craveable Brand different?
A Crave•a•ble Brand is a brand true to itself that people don't just want, they yearn for - a brand that makes them feel more whole.
Meet The Three Core Cravings
By satisfying what people crave to feel whole, we can build deep-seeded connections. We do this by first deeply understanding what we call The Three Core Cravings:
Basic
Need
How does this satisfy
my basic, functional needs?
Social
Belonging
How does this make me feel like
I'm part of something bigger?
Personal
Aspiration
How does this fulfill my craving
to be my best self?
While all three cravings are always active, there are times when appealing to one craving over another is beneficial.
Each craving input can be leveraged singly or in combination at the right moment in the sales cycle
Each craving input can be leveraged singly or in combination at the right moment in the sales cycle
Example: A craving related to basic needs may generate a visceral, short-term sale, while nourishing a customer's personal and social cravings will drive their loyalty and long-term connection with the brand.
