Copernicus Space Corporation is on a mission to disrupt space exploration in profound new ways. Founded by Avi Loeb, the visionary Harvard professor known for his ongoing search for extraterrestrial life, and Frank Laukien, the CEO of one of the world’s largest life sciences companies, they had recruited brilliant minds rallying around their idea . . . but needed a brand. A brand that would help demonstrate the new organization's credibility and chart the course for the future of their mission. A brand that could simplify a complex narrative and scientific endeavor into something digestible and, above all, inspirational.
The new brand identity is inspired by Dr. Loeb’s philosophy of “look up”, and the original solar system schematic from Copernicus himself. It celebrates human progress as we continue to explore the cosmos. That’s also reflected on the website — we inverted it so you start on the bottom (Earth) and scroll up and away into the stars.
