A huge task summed up in a simple new positioning – Help the world eat more fruit – that came to life in a vibrant new website that practically smells of Maine’s blueberry barrens and multi-fruit smoothies.
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Where other food brands see challenges in the changes taking place in our consumption habits, Wyman’s sees opportunities. Leveraging existing research, it was critical to “close the fruit gap” and explain the nutritional value of fruit.
Every QSR out there is touting a value platform today. Everywhere you turn it’s Deals, Deals, Deals. But Dunkin’ wanted a value platform that spoke meaningfully to America in the brand voice they’ve come to love. Oh, and they wanted the whole integrated campaign launched in 6 weeks. That’s nothing for caffeine freaks like us.