True North Salmon Co.

True North wanted to make a big splash into New England groceries with their Atlantic Salmon farmed right in the Gulf of Maine. While everyone has heard of Maine Lobster, we thought it was time to introduce a new Maine seafood sensation, the Maine Salmon. The rising star can now be found in seafood cases up and down the coast. Move over Maine Lobster.

Print

Online

In-Store

Radio

Branding

“Since we started working with GM we’ve grown to an almost 2 Billion dollar seafood company. Coincidence? Maybe.”

– Andrew Lively, True North Seafood

The Results

Since the introduction of their new branding campaign True North has been able to sustain a 20% increase in price and a 40% increase in volume.

True North Salmon Co.

True North wanted to make a big splash into New England groceries with their Atlantic Salmon farmed right in the Gulf of Maine. While everyone has heard of Maine Lobster, we thought it was time to introduce a new Maine seafood sensation, the Maine Salmon. The rising star can now be found in seafood cases up and down the coast. Move over Maine Lobster.

Print

Online

In-Store

Radio

Branding

“Since we started working with GM we’ve grown to an almost 2 Billion dollar seafood company. Coincidence? Maybe.”

– Andrew Lively, True North Seafood

The Results

Since the introduction of their new branding campaign True North has been able to sustain a 20% increase in price and a 40% increase in volume.