SYLVANIA Headlights

How many men does it take to change a headlight? In Sylvania’s case, none. It took a woman. We learned that men weren’t changing old headlights until they burned out. That sounded a bit unsafe to us. Their wives thought so too, once we told them. Headlights are definitely getting changed more often now. Sorry fellas. You’re welcome Sylvania.

TV

Online

Print

In-Store

Radio

The Results

Sales gains for 10 consecutive years leading to the cumulative sales growth of 346% and to the creation of a new category of premium headlights.

Next Project

Maine Coast

SYLVANIA Ultra Headlights

How many men does it take to change a headlight? In Sylvania’s case, none. It took a woman. We learned that men weren’t changing old headlights until they burned out. That sounded a bit unsafe to us. Their wives thought so too, once we told them. Headlights are definitely getting changed more often now. Sorry fellas. You’re welcome Sylvania.

TV

Online

Print

In-Store

Radio

The Results

Sales gains for 10 consecutive years leading to the cumulative sales growth of 346% and to the creation of a new category of premium headlights.

Next Project

Maine Coast