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We nourish brands that nourish people’s lives. We’ve made a commitment to an approach that does more than just promote product attributes; it builds upon true connections.
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THE NOURISHING BRANDS™ APPROACH
A more modern, holistic and insightful way for food brands to connect meaningfully with consumers:
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NOURISHINGINSIGHTS
of women, primary decision makers in the household, feel that marketing fails to connect with them. It’s time we ask more thoughtful questions to get better insights. But instead of just saying we need them (and relying on widely known insights or worse, observations often confused with real insights), we went out and dug them up ourselves.
A significant investment and an extensive proprietary research effort yielded our 2018 Nourish Research Study, comprised of both qualitative and quantitative data:
Segmentation Study to Understand How People Nourish Differently Category Analysis to Understand How Brands Nourish Differently Qualitative IDIs & Groups to Get a Glimpse Into How People Live Their Lives
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NOURISHINGIDEAS
What makes them feel special? What gives them immense joy? What’s healthy for the body? How about the mind? And don’t forget the soul! What’s realistic in terms of fitting into their lifestyle, budget, and means? What helps them achieve their goals? What reminds them of where they came from? There are a bevy of nourishing attributes and qualities, and we’ve set out to figure out how they apply to the tangible choices people make every day.
Nourishing ideas are based on how people nourish their own lives.
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A brand has the ability to nourish people on multiple levels.
We believe it’s a big missed opportunity when brands believe the only way to consumers’ hearts is through their stomachs.
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We’ve learned there is an opportunity to connect with them on multiple levels: mind, body, and soul.
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We identify the most engaging way in and then craft brand communications that nourish them right down to their toes.
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NOURISHINGCONNECTIONS
In the rush to wield big data to reach customers in the most private corners of their lives, we often forget that the message, and the mechanism to deliver that message, still matters. A brilliant go-to-market strategy without exceptional execution is like a pie with no filling – and no fork. No way to eat it, and with no deliciousness inside who’d want to, anyway? We believe when media innovation delivers big ideas, your message does more than just reach your customers...it connects with them.
