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Garrand Moehlenkamp
Nourishing Brand for Over 30 Years.
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  • We nourish brands that nourish people’s lives.
    We’ve made a commitment to an approach that does
    more than just promote product attributes;
    it builds upon true connections.

  • THE NOURISHING BRANDS™ APPROACH

    A more modern, holistic and
    insightful way for food brands to connect
    meaningfully with consumers:

  • NOURISHING
    INSIGHTS

    of women, primary decision makers in the
    household, feel that marketing fails to connect
    with them.

    It’s time we ask more thoughtful questions to
    get better insights. But instead of just saying
    we need them (and relying on widely known
    insights or worse, observations often confused
    with real insights), we went out and dug them
    up ourselves.

    A significant investment and an extensive
    proprietary research effort yielded our 2018
    Nourish Research Study, comprised of both
    qualitative and quantitative data:

    Segmentation Study to Understand How
    People Nourish Differently

    Category Analysis to Understand How Brands
    Nourish Differently

    Qualitative IDIs & Groups to Get a Glimpse
    Into How People Live Their Lives

  • NOURISHING
    IDEAS

    What makes them feel special?
    What gives them immense joy?
    What’s healthy for the body?
    How about the mind?
    And don’t forget the soul!
    What’s realistic in terms of fitting into their lifestyle, budget, and means?
    What helps them achieve their goals?
    What reminds them of where they came from?

    There are a bevy of nourishing attributes and qualities, and we’ve set out to figure
    out how they apply to the tangible choices people make every day.

    Nourishing ideas are based on how people nourish their own lives.

    1 |

    A brand has the ability to nourish
    people on multiple levels.

    We believe it’s a big missed opportunity when
    brands believe the only way to consumers’
    hearts is through their stomachs.

    2 |

    We’ve learned there is an opportunity
    to connect with them on multiple levels:
    mind, body, and soul.

    3 |

    We identify the most engaging way in
    and then craft brand communications that
    nourish them right down to their toes.

    4 |

  • NOURISHING
    CONNECTIONS

    In the rush to wield big data to reach customers in the most private
    corners of their lives, we often forget that the message, and the mechanism
    to deliver that message, still matters.

    A brilliant go-to-market strategy without exceptional execution is like a pie with no filling – and no fork.

    No way to eat it, and with no deliciousness inside who’d want to, anyway?

    We believe when media innovation delivers big ideas, your message
    does more than just reach your customers...it connects with them.

Garrand Moehlenkamp

75 Washington Avenue

Portland, Maine 04101

Contact

207 772 3119

info@garrand.com

New Business

207 772 3119

mstiker@garrand.com

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