HOOD Heart of it All

White fluid milk. Even the name’s hard to get excited about. And new innovations in the milk category make it seem even less exciting. That’s the problem that faced our client Hood. The answer was staring right at us every morning. Celebrate the family breakfast table and the quiet hero that’s been sitting at the heart of it for 100 years. Exciting.

Print

Online

Website

In-Store

Experiential

Sponsorship

HOOD Heart of it All

White fluid milk. Even the name’s hard to get excited about. And new innovations in the milk category make it seem even less exciting. That’s the problem that faced our client Hood. The answer was staring right at us every morning. Celebrate the family breakfast table and the quiet hero that’s been sitting at the heart of it for 100 years. Exciting.

Experiental

Sponsorship

Website

In-Store

Print

Online

“This year, Hood will be the only branded fluid milk that showed positive growth. That’s good for us.”
– Marketing Manager, Hood

“It was always there at the breakfast table at my grandparents’ house, my parents’ house, and now my house. It probably knows more of our family secrets than anybody.”
– Focus Group Participant