Heluva Good! at NASCAR

With a name like Heluva Good! Dips, you’re not hob nobbing with the jetset. You’re a brand of the working folk. So we took them where we’d find the most passionate working folk anywhere, NASCAR. It was a match made in Indianapolis! Our little NASCAR sponsorship created more buzz than a Petty at a Potluck Picnic.

Experiental

Sponsorship

Print

Online

Website

In-Store

The Results

Delivered almost 1 million samples, delivered coupons at the track that redeemed at three times the industry average, increased web traffic by 300%.

Next Project

True North Salmon

HeluvaGood! NASCAR Campaign

With a name like Heluva Good! Dips, you’re not hob nobbing with the jetset. You’re a brand of the working folk. So we took them where we’d find the most passionate working folk anywhere, NASCAR. It was a match made in Indianapolis! Our little NASCAR sponsorship created more buzz than a Petty at a Potluck Picnic.

Experiental

Sponsorship

Print

Online

Website

In-Store

Next Project

True North Salmon