Dunkin’ Fooling The Foodies

In a single espresso fueled day we set out to convince some of the country’s most fickle foodies that great handcrafted espresso drinks don’t just come from trendy, hipster coffee shops. Or as we like to say, Sipping is Believing.

Online

Experiential

In-Store

Website

Creating the Buzz

We started our day at our pop-up espresso bar s!p pouring free samples of Dunkin’s new handcrafted espresso disguised in s!p cups. We then savored all the positive reactions to the handcrafted quality and filmed their surprise when we spilled the beans that they were drinking an espresso from Dunkin’. The surprise was then spread with the help of thoroughly impressed influencers and local media.

Next Project

Maine Health

Dunkin’ Fooling The Foodies

In a single espresso fueled day we set out to convince some of the country’s most fickle foodies that great handcrafted espresso drinks don’t just come from trendy, hipster coffee shops. Or as we like to say, Sipping is Believing.

Online

Experiential

In-Store

Website

Creating the Buzz

We started our day at our pop-up espresso bar S!P pouring free samples of Dunkin’s new handcrafted espresso disguised in S!P cups. We then savored all the positive reactions to the handcrafted quality and filmed their surprise when we spilled the beans that they were drinking an espresso from Dunkin’. The surprise was then spread with the help of thoroughly impressed influencers and local media.

Next Project

Maine Health