Like our own genetic code, brands have DNA, too. It’s found in the unique promises they make and keep. How accurately and consistently these promises are expressed in a volatile, competitive marketplace is what sets resonant brands apart from their murkier contemporaries. Nearly twenty years ago, we developed a way to map this brand genome using a focused process we call “Golden Threads.” From banks and hospitals to insurance companies, universities and non-profit institutions, we’ve helped a lot of terrific brands reveal themselves again or for the first time.